The role of customer retention in the marketing strategy and marketing planning process for a business essay marketing planning of micromax mobiles essay. The marketing mix of micromax proves why micromax has grown by leaps and bounds in india micromax mobile was founded in 1991 by rajesh agarwaand who used to work as a computer hardware distributor. Micromax is getting ready for come back in the business the company has revealed that it is going to launch 13 new smartphones by march 2019 latest phone coming soon on september 20. Home-grown handset maker micromax informatics ltd, is planning to revive its sub-brand yu to take on chinese rivals such as xiaomi and oppo, said a top official we are planning to relaunch. Micromax is a challenger brand in the highly competitive mobile handset market this indian firm is shaking up the market dominated by mncs micromax was founded in 1991 by rajesh agarwal.
The swot analysis of micromax proves that the brand is here to stay and that it will give tough competition to the likes of samsung and even apple micromax was one of the first phones in the market to concentrate on penetrating the smartphone market. Home » projects » swot analysis of micromax mobiles swot analysis of micromax mobiles this is a research report on swot analysis of micromax mobiles uploaded by sayed arif in category: all documents » technology » mobile device section of our research repository. Micromax micromax micromax is an indian consumer electronics company located in gurgaon, haryana, indiamicromax is a challenger brand in the highly competitive mobile handset market. micromax micromax is an indian consumer electronics company located in gurgaon, haryana, india micromax is a challenger brand in the highly competitive mobile handset market this indian firm is shaking up the market dominated by mncs.
Explore a wide range of micromax mobiles including smartphones, feature phones & phablets with advanced technology & design check out the latest mobile phones in india now. The brandguide table above concludes the micromax mobiles swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. What's more, micromax is also trying to revive its defunct yu brand and planning to launch new handsets counterpoint associate director tarun pathak said one reason for the sub-brand strategy is to enter new price segments or alternative distribution channels the parent brand has found challenging to penetrate. The strategic plan therefore is the detailed planning involving marketing research, and then developing a marketing mix to delight customers every organization needs to have clear marketing objectives, and the major route to achieving organizational goals will depend on strategy.
Micromax has always struggled with the label of being an indian brand, and today, as the company tries to be compete with established brands globally, it is placing a big bet on marketing. Micromax has revealed that it will launch almost 13 smartphones in india by march 31, 2019 subhodip pal, chief marketing & commercial officer, micromax india said to the mobile indian that the. We will be launching four products under yu and four products under micromax by the end of this financial year, shubhodip pal, chief marketing and commercial officer, micromax informatics told. Since its inception, micromax has led the pioneering of mobile technology in india by offering affordable innovations through their products and thus enabling large scale adoption of advanced mobile technologies.
Micromax mobiles are cheap but their quality not good at all if you purchase a mmx phone , then the worst part is they don't have any after sales service and they don't care for their customers. Micromax seemed to have mastered this art of frugal manufacturing and marketing for the indian market (source: an article published by the economic times , mumbai, on july 14, 2010. Buy latest led tv, ultra hd tv, sharp led tv and smart tv in india at best price compare and buy micromax led tv.
The plan addresses following marketing challenges: to position in the mind of customers as their preferred brand to concentrate more on potential urban and youth market to make a global presence in the market situation analysis analyzing current situation through 4c framework: customers currently micromax is dominating the rural market. Micromax is doing a criminal act of creating holes in your mobile system so that their advertisers and hackers can get into they replaced the original android operating systems by replacements written by programmers to making the user a marketing target for anything and everything. The largest indian mobile manufacturer, micromax is a major player in the budget segment apart from feature phones and smartphones, the company also manufacturers tablets and two-in-one devices.