Culture and globalization: polarization, homogenization, hybridization [part 2] in recent cultural studies, the foremost inquiry concerns the influence globalization has upon culture in what follows, the three major paradigms that have surfaced in contemporary scholarship will be surveyed. The homogenization thesis proclaims that global culture is becoming standardized around a western or american pattern while some evidence supports this view, the presence of cultural alternatives and resistance to western norms suggests that polarization provides a more convincing picture of global cultural development. According to holton (2000), homogenization of culture thesis rests on the assumption that the global culture follows the global economy and has resulted in athe convergence toward a common set of cultural traits and practices. The cultural homogenization is the process that local cultures are changed or assimilated by the dominant outside culture (o'connor, 2006) globalization has its natural barriers like the differences in languages, geographical factors, religious and ethnics.
Thanks to the process of globalization, today we have unique emerging cultures, such as internet culture, artists' culture, culture of the young people from around the world and others that are becoming a part of a universal set of values and ideas, turning the world into one global culture. Nowadays the global flows of culture tend to move easier around the globe through the new non-material digital forms this phenomenon has been associated with many cultural consequences, which can be studied looking at three major theses, called: homogenization, polarization, and hybridization.
While drive-in facilities such as those at fast- food restaurants, banks, pharmacies, and dry cleaners symbolize (1) americans' business ingenuity, they also have contributed (2) to an increasing homogenization of our culture, (3) a willingness to depersonalize relationships with others, and (4) a tendency to sacrifice quality for convenience. Cultural homogenization is understood as a state-led policy aimed at cultural standardization and the overlap between state and culture homogeneity, however, is an ideological construct, presupposing the existence of a unified, organic community. Define the homogenization thesis as it relates to the cultural impacts of globalization globalization makes cultural beliefs, tastes, and practices converge and become more alike economic processes shape cultural practices.
Our authors and editors we are a community of more than 103,000 authors and editors from 3,291 institutions spanning 160 countries, including nobel prize winners and some of the world's most-cited researchers. Cultural homogenization is an aspect of cultural globalisation, listed as one of its main characteristics, and refers to the reduction in cultural diversity through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. Introduction the discourse regarding the effects of globalization on cultural diversity is a challenging debate the advancement of technology dissolves international boundaries and opens cultures to a whole new arena (smith, 2000), enabling globalization to occur. Olympism = sport + education + culture all sports are full of certain cultural symbols and messages it needs to disseminate through sport cultural values and, in the olympic movement, that is to avoid the cultural homogenization, to favour a policy linking sport with culture and education, by encouraging education programs, universities and.
Homogenization 2) polarization 3) glocalization homogenization thesis globalization makes cultural tastes, beliefs, and practices converge and become more alike. Insofar as cultural globalization does not dissolve the significance local cultures in our social life institutionalized by modernity, the perspective of cultural hybridization has more explanatory power than does the cultural homogenization thesis.
The cultural imperialism thesis originally referred between cultural homogenization and cultural het - theories concerning processes of cultural globalization. The mcdonaldization thesis in its cultural version is a comparatively recent idea about the worldwide homogenization of cultures due to globalization.
The more people consume and interact in the same name brand culture, they begin to feel connected despite the distance although people are far apart, there is a sense of a global community founded on sameness through global brand cultures rather than cultural diversity. Homogenization thesis 16]there is much to be said of the homogenization thesis provided that it is viewed in a dynamic and ever-changing way.